Premier Jour was born during the first lockdown of the pandemic. The brand broke free of the standard constructs of the fashion industry and gender binaries. The first launch collaborated with Club Q (Club Quarantine) an online club born in the Pandemic just like Premier Jour. The brand continues to create one of a kind, handmade garments. Premier Jour has been seen in on red carpet events in NYC and the second season of Emily in Paris on Netflix.